Finally Launching backend.chat

I've been a founding member at a startup for over 7 years. I'm a developer. And I have a confession: I'm really good at almost launching products.

In 2023, I wrote down that this would be the year I'd launch something new. Didn't happen.

In 2024, I actually started coding. Built multiple products. Got them working. But never launched any of them. I kept tweaking, perfecting, waiting for the right moment.

2025 is different. Not because I suddenly became more disciplined or figured out some productivity hack. It's different because I don't have a choice anymore. The financial reality is simple: I need to make this work.

So I'm launching backend.chat. And honestly? I'm terrified and excited at the same time.

The Problem I Actually Understand

Over 7 years at a startup, I've used dozens of B2B tools. CRMs, analytics platforms, deployment tools, monitoring services, you name it. And here's what I learned: when you're using B2B software, customer support isn't a nice-to-have. It's everything.

When your deployment fails at 2 AM, you need help immediately. When you can't figure out why your analytics aren't tracking correctly, you need clear answers fast. When something breaks and your customers are affected, you need support that actually helps.

I've been on the receiving end of both great support and terrible support. The difference is huge.

But here's the thing that started bothering me: while researching tools for my own projects, I kept looking at support platform pricing. And it was absurd.

Intercom? Starts at $29 per agent per month, but by the time you're on their Advanced plan with 10 agents, you're paying over $1,000 a month just for seats. Then they charge you $0.99 for every conversation their AI resolves. Plus usage fees for SMS and WhatsApp. The costs add up so fast.

Zendesk, Freshdesk, all the big names do the same thing. Per-seat pricing that punishes you for growing your support team.

I kept thinking: there has to be a better way.

What I'm Building

backend.chat is my answer to the pricing problem and the quality problem.

AI that actually knows your product. The AI learns directly from your knowledge base. Point it to your website and it'll pull in all the info. Upload your docs, FAQs, help articles, whatever you've got. The chatbot answers based on what you give it, so it's accurate and specific to your product. When it can't answer something, it passes the conversation to your team with the full context.

Pricing that doesn't punish growth. Pay per agent at $29/month, or get unlimited agents for $299/month flat. No surprise fees. No per-resolution charges. No escalating costs when you hire your fifth support person.

Handles the repetitive stuff automatically. Most customer questions are the same things over and over. "How do I reset my password?" "What's your refund policy?" "Does this work with X?" Your AI handles those instantly. Your actual human agents get to work on the complicated problems that need a real person.

Self-host or use our cloud. Need data control for compliance? Self-host it. Want convenience? Use our cloud. Your choice.

Actually fast setup. Two lines of code and you're live. Works with React, Vue, WordPress, Shopify, whatever you're using. No weeks of integration hell.

Why This Matters for B2B

If you're running a SaaS company or any B2B business, you know this pain. Your customers expect instant, accurate support. But scaling your support team with traditional tools means watching your costs explode.

A 10-person support team on Intercom's Advanced plan costs $10,200/year in seats alone (before any usage fees). With backend.chat? Either $3,480/year ($29 × 10 agents × 12 months) or just $3,588/year for unlimited agents.

That's real money you can put back into your product or your team.

The Honest Truth About Launching

I'm not going to pretend this is a perfectly polished product. It's not. I could spend another year making it "perfect," but I've learned that's just fear disguised as perfectionism.

What I do know is this: I've experienced the problem firsthand. I've built something that solves it. And if I don't ship it now, I never will.

We're onboarding teams gradually to keep things stable and gather real feedback. If you want in early, join the beta. If you find bugs, tell me. If you have ideas, I want to hear them.

After years of almost launching things, I'm actually doing it this time. Because I have to. Because there's a real gap in the market. And because sometimes the best time to launch isn't when everything is perfect. It's when you're finally ready to let real users tell you what they actually need.